Classes

Pivoting Your Small Business in a Crisis

The COVID-19 pandemic poses an existential threat to small and medium-sized businesses. Lockdown orders prevent customers from engaging with small …

The Employee’s Guide to Sustainability

Companies around the world view sustainability as a strategic imperative. This course is for employees who want to support that …

Marketing during a Crisis

As a crisis unfolds, marketers and brands face a new reality: their strategies must change. The marketing approaches that were …

Data Driven: Harnessing Data and AI to Reinvent Customer Engagement (getAbstract Summary)

Learn how technology can support marketing in the digital era, in this summary of Data Driven: Harnessing Data and AI …

Leading Organizations: Ten Timeless Truths (getAbstract Summary)

McKinsey senior partners Scott Keller and Mary Meaney examined 20 years of queries to their firm and went through Harvard …

Mapping Innovation: A Playbook for Navigating a Disruptive Age (getAbstract Summary)

Innovation can be a long, tough slog. Consider the Macintosh. In 1968, U.S. government engineer Douglas Engelbart used a keyboard …

Strategy: A History (getAbstract Summary)

Review the history of strategy—the art of creating power—in this audio-only summary of the book by Sir Lawrence Freedman, a …

The Purpose Effect (getAbstract Summary)

A clear purpose is good for business. The Purpose Effect, by bestselling author Dan Pontefract, explains how organizations can build …

Running a Design Business: Writing and Pricing Winning Proposals

The process of writing estimates and proposals can be time-consuming and frustrating, especially if it doesn’t result in new business. …