Portfolio Marketing Analyst Intern – Remote Summer Internship, 3 Months
Summary
Join the C1 Marketing team as a Marketing Analyst Intern! In this role, you’ll play a critical part in enabling precision marketing for our cutting-edge CX, IX, and SX solutions. By conducting in-depth segmentation analysis and leveraging data-driven insights, you’ll help identify and prioritize target accounts across industries. Your contributions will directly support our mission to create impactful marketing strategies that drive business growth.
Measures of Success Generally Include:
- Successful establishment of an addressable account list within each sales area
- Ability to segment and prioritize opportunities, providing actionable insights aligned with strategic goals
- Developing an effective method to identify the next best offers for accounts
Essential Functions
- Identify target accounts in each industry best aligned with C1 solutions through precision marketing methods.
- Build a list of addressable accounts for each sales area using relevant data sources.
- Conduct segmentation analysis to prioritize opportunities, including creating baseline share of wallet metrics.
- Develop actionable methods for determining the next best offer for each account, enhancing sales and marketing alignment.
Additional Specific Duties and Responsibilities
- Collaborate with cross-functional teams to align findings with overall marketing strategies.
- Present findings and recommendations to stakeholders through reports and presentations.
Required Qualifications
- Junior or senior pursuing a degree in Marketing, Economics, Statistics, or a related field.
- Minimum GPA of 3.0.
- Proficient in Microsoft Excel with the ability to handle complex datasets.
- Strong interest in data-driven, analytical challenges and problem-solving.
Desired/Preferred Qualifications
- Previous experience with data visualization tools or marketing analytics software is a plus.
- Excellent verbal and written communication skills.
- Ability to manage multiple tasks effectively in a fast-paced environment.
