BusinessDepartment of Humanities and CommunicationsHumanities & CommunicationSchool of Business

Using AI to Develop Buyer Personas

Explore AI-driven marketing with Sherehan Ross, an accomplished marketer. This course covers the integration of AI to develop precise buyer personas, guides through the selection and use of AI tools, and examines the optimization and future trends of AI in marketing. Gain the skills to craft and implement targeted marketing strategies using AI insights.

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