Layout and Composition: Marketing Material/Collateral

Whether you’re working for a large company or trying to do it all yourself, you know the importance of effective marketing collateral. How do you create it, though? In this course, experienced graphic designer Sean Adams provides a deep dive on how to design compelling and effective brand and marketing collateral. Sean begins by explaining what brand deliverables are, what role your client plays in the process, and initial actions you should take before designing individual items. Then he moves on to essential first steps to take with a client, such as discussing media options, determining a rollout plan for materials, determining the target audience, and more. Sean walks you through the process of actually developing the content, then covers different aspects of design for printed materials. Sean also dives into websites, digital media, stationery systems, and promotional materials. He finishes up with advice on how to design a great poster.

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