Where do great ideas come from? Is it a strike of divine intervention that pops a great idea into your head, or can you cultivate an environment where you and your team can generate great ideas—and keep them coming? In their book, Ideaflow: The Only Business Metric That Matters, Stanford professors Jeremy Utley and Perry Klebahn, describe the “ideaflow,” or the number of ideas you or your team can generate in a set amount of time. According to Jeremy and Perry, a healthy idea flow is one of the best things you can do for your business. In this audiobook summary from Next Big Idea Club, Jeremy shares five key insights from the book, offering practical suggestions on how you and your team can keep ideas flowing.
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